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Smash Guys

From Construction Site to Cult-Favorite: How Kyte Built Smash Guys into a Local Phenomenon Before Day One

Numerical Overview

Numerical Overview
Numerical Overview

First 3 Months:

16 Reels | 15 Posts

1.5 Million Organic Views (0% ad spend)

350,000 Accounts Reached

750,000 Profile Visits in August

First 3 Months:

16 Reels | 15 Posts

1.5 Million Organic Views (0% ad spend)

350,000 Accounts Reached

750,000 Profile Visits in August

First 3 Months:

16 Reels | 15 Posts

1.5 Million Organic Views (0% ad spend)

350,000 Accounts Reached

750,000 Profile Visits in August

Background

Background
Background

Before Smash Guys had a kitchen, staff, or even a finished storefront, our team was already shaping the brand online. While the first location was still under construction, we built a voice, designed engaging content, and grew an eager audience that was primed for launch. Fast forward to today: 2-hour queues and domination of the local food scene

Before Smash Guys had a kitchen, staff, or even a finished storefront, our team was already shaping the brand online. While the first location was still under construction, we built a voice, designed engaging content, and grew an eager audience that was primed for launch. Fast forward to today: 2-hour queues and domination of the local food scene

Before Smash Guys had a kitchen, staff, or even a finished storefront, our team was already shaping the brand online. While the first location was still under construction, we built a voice, designed engaging content, and grew an eager audience that was primed for launch. Fast forward to today: 2-hour queues and domination of the local food scene

Challenges

Challenges
Challenges

Smash Guys didn’t just need content. They needed a presence before anything physical even existed. We were introduced to build a social media presence for a restaurant that had:

  • No finalized product to shoot

  • No physical space for content creation

  • No social media presence or real-world recognition

Smash Guys didn’t just need content. They needed a presence before anything physical even existed. We were introduced to build a social media presence for a restaurant that had:

  • No finalized product to shoot

  • No physical space for content creation

  • No social media presence or real-world recognition

Our Approach

Our Approach

Our Approach

Our step-by-step approach ensures alignment, innovation, and results at every stage.

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Highlight

Highlight

Highlight

The Animation Reel: Among the content we produced, one animated reel became a viral spark:

320K

36K

421

12.9K

It not only amplified reach but also set the tone for Smash Guys as a brand built for shareability and cultural relevance from day one.

Results

Results

Results

Our step-by-step approach ensures alignment, innovation, and results at every stage.

  1. 500K+ views on Instagram within launch window

  2. Rapid audience growth into a loyal, active following

  3. Recognition across the city as the burger spot to know

  4. A digital community that didn’t just engage, they advocated.

  5. High-converting gourmet content 

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/