Strength Social
Bengaluru Strength Social 2024 ®
Background
Background
Background
Founded by passionate athletes, STRENGTH SOCIALS is committed to building a cohesive culture for strength sports in India. Despite a massive fitness fanbase, the community remains fragmented—we aim to unite like-minded individuals to socialize, grow, and thrive together.
Founded by passionate athletes, STRENGTH SOCIALS is committed to building a cohesive culture for strength sports in India. Despite a massive fitness fanbase, the community remains fragmented—we aim to unite like-minded individuals to socialize, grow, and thrive together.
Mission
As athletes who’ve faced the hurdles of under-recognized sports, our mission is to level the field, creating opportunities for all to thrive. Through our events, we inspire, empower, and build a culture of integrity and excellence.
Vision
Our vision is personal: to create a level playing field where every Indian athlete can thrive. We champion fair play, elevate lesser-known sports, and inspire future generations to pursue greatness.
Logo Design
Primary Logo
The logo showcases a dynamic wordmark of "SS" that not only represents but also forms a shape symbolizing community and togetherness. With inviting and inclusive colors, it reflects the event's welcoming and collaborative spirit.
Logo Derivation
The story behind the logo
Logo Construction
The construction of the Strength Socials logo follows a meticulous grid system to ensure precision and harmony in its proportions. This grid system provides a structured framework, allowing for consistent spacing, alignment, and balance. The central element, a stylized, robust figure, is designed within this grid to maintain proportionality and visual coherence.
Color Palette
Color Palette
SS Black
SS Black
#181818
STRENGTH
STRENGTH
SS Grey Dark
SS Grey Dark
#757575
BALANCE
BALANCE
SS Grey Mid
SS Grey Mid
#A0A0A0
BALANCE
BALANCE
SS Grey Light
SS Grey Light
#E0E0E0
BALANCE
BALANCE
SS White
SS White
#F7F7F7
INTEGRITY
INTEGRITY
SS Blue
SS Blue
#59ABF1
CONFIDENCE
CONFIDENCE
SS Green
SS Green
#73DD57
GROWTH
GROWTH
SS Yellow
SS Yellow
#FFD949
ENERGY
ENERGY
SS Orange
SS Orange
#FA8D13
OPTIMISM
OPTIMISM
SS Red
SS Red
#F03F4C
PASSION
PASSION
Typography
Helvetica Neue has been chosen as the primary font for Strength Socials due to its clean, modern, and versatile design. This sans-serif typeface is renowned for its readability and sleek appearance. Its balanced and neutral aesthetic complements our brand’s visual elements without overpowering them, providing a solid foundation for both digital and print materials.
Primary
Helvetica Neue
-5 KERNING THIN / REGULAR / BOLD
Primary
Helvetica Neue
-5 KERNING THIN / REGULAR / BOLD
Secondary
Helvetica Neue Condensed
-2 KERNING BOLD
Secondary
Helvetica Neue Condensed
-2 KERNING BOLD
Typography
Helvetica Neue has been chosen as the primary font for Strength Socials due to its clean, modern, and versatile design. This sans-serif typeface is renowned for its readability and sleek appearance. Its balanced and neutral aesthetic complements our brand’s visual elements without overpowering them, providing a solid foundation for both digital and print materials.
Iconography
Iconography
Each emblem features the central robust figure with a circular form symbolizing unity, adapted with distinct colors to represent each event’s energy and focus.
SS Crossfit
SS Bodybuilding
SS Calisthenics
SS Marathon
SS Strongman
SS Powerlifting
SS Crossfit
SS Bodybuilding
SS Calisthenics
SS Marathon
SS Strongman
SS Powerlifting
Iconography
Each emblem features the central robust figure with a circular form symbolizing unity, adapted with distinct colors to represent each event’s energy and focus.
Logo Design
Logo Design
Primary Logo
The logo showcases a dynamic wordmark of "SS" that not only represents but also forms a shape symbolizing community and togetherness. With inviting and inclusive colors, it reflects the event's welcoming and collaborative spirit.
Logo Derivation
The story behind the logo
Logo Construction
The construction of the Strength Socials logo follows a meticulous grid system to ensure precision and harmony in its proportions. This grid system provides a structured framework, allowing for consistent spacing, alignment, and balance. The central element, a stylized, robust figure, is designed within this grid to maintain proportionality and visual coherence.
Logo Design
Primary Logo
The logo showcases a dynamic wordmark of "SS" that not only represents but also forms a shape symbolizing community and togetherness. With inviting and inclusive colors, it reflects the event's welcoming and collaborative spirit.
Logo Derivation
The story behind the logo
Logo Construction
The Strength Socials logo is built on a precise grid system, ensuring balanced proportions, consistent alignment, and visual harmony around its central robust figure.
Imagery
Strength Socials should use bold, high-contrast imagery that captures the intensity, energy, and determination of athletes. Close-ups, dramatic angles, and vibrant colors highlight strength and movement, while diverse group shots reflect the brand’s inclusivity and support.
Brand Voice
Strength Socials’ voice is built on fair play, integrity, and an “athlete first” approach. With inclusivity at its core, we ensure every individual feels valued—fostering a transparent, respectful community where excellence and support thrive together.
Imagery
Imagery
Strength Socials should use bold, high-contrast imagery that captures the intensity, energy, and determination of athletes. Close-ups, dramatic angles, and vibrant colors highlight strength and movement, while diverse group shots reflect the brand’s inclusivity and support.
Brand Voice
Brand Voice
Strength Socials’ voice is built on fair play, integrity, and an “athlete first” approach. With inclusivity at its core, we ensure every individual feels valued—fostering a transparent, respectful community where excellence and support thrive together.
Fly With Us
It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.
Fly With Us
It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.
Fly With Us
It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.