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Smash Guys

From Construction Site to Cult-Favorite: How Kyte Built Smash Guys into a Local Phenomenon Before Day One

Background

Background
Background

Before Smash Guys had a kitchen or storefront, we were already building the brand online—while the first location was still under construction. Today? Two-hour queues and local food scene domination.

Before Smash Guys had a kitchen or storefront, we were already building the brand online—while the first location was still under construction. Today? Two-hour queues and local food scene domination.

Before Smash Guys had a kitchen or storefront, we were already building the brand online—while the first location was still under construction. Today? Two-hour queues and local food scene domination.

Challenges

Challenges
Challenges

Smash Guys didn’t just need content—they needed a presence before anything existed. No product, no space, no socials, no recognition—and just 3 seconds to grab attention online.

Smash Guys didn’t just need content—they needed a presence before anything existed. No product, no space, no socials, no recognition—and just 3 seconds to grab attention online.

Smash Guys didn’t just need content—they needed a presence before anything existed. No product, no space, no socials, no recognition—and just 3 seconds to grab attention online.

Our Approach

Our Approach

Our Approach

Our step-by-step approach ensures alignment, innovation, and results at every stage.

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Discover
Define
Develop
Deliver
Evolve

Turned Pop-ups into Launchpads

With no storefront to showcase, we made the most of early pop-up events– capturing food content, candid moments, and team energy. One shoot gave us everything: product shots, UGC, behind-the-scenes footage, and storytelling anchors.

CONTENT CAPTURE

BRAND STORYTELLING

Results

Results

Results

Our step-by-step approach ensures alignment, innovation, and results at every stage.

  1. 500K+ views on Instagram within launch window

  2. Rapid audience growth into a loyal, active following

  3. Recognition across the city as the burger spot to know

  4. A digital community that didn’t just engage, they advocated.

  5. High-converting gourmet content 

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/

Fly With Us

It's time to take your brand to new heights! In 2025, prioritizing your brand identity and image will be crucial for companies to stand out. Give your brand the exceptional branding it merits.

Email Us

We're on DesignRush

https://www.designrush.com/