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  • Writer's pictureVarun Padmanabhan

Demystifying Social Media Algorithms: A Chilled-Out Guide

Hey, digital explorers!


Ever wondered why your social media feed is flooded with cat videos, yoga challenges, or whatever you're into? It's like social media platforms read your mind, right? But it’s not magic or mind-reading; it's all thanks to these complex beasts called social media algorithms. So let's take a fun trip into the world of these algorithms and see what's up!



Social Media Algorithm

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So, what’s the deal with these Algorithms?


These algorithms are basically the behind-the-scenes directors of your social media life. They decide what posts to show you, when to show them, and in what order. Cool, huh? But it's not just about you; these guys are also behind what your posts reach others. So if you've been wondering why your viral cat video only got 10 likes, you can blame (or thank) the algorithms.



Cat on a skateboard




How do they function?

Ok, so the working of these algorithms can seem like a secret society's rules – mysterious and confusing. But in essence, it's about three main things:


  1. Affinity score: Think of this as the strength of the relationship between you and the content or its creator. Basically, the more you interact with certain posts or people, the higher their stuff will rank on your feed.

  2. Weight: Each kind of interaction has a different weight or value. Commenting takes more effort than a simple like, right? So posts you comment on will weigh more heavily in your feed.

  3. Time decay: Simply put, newer content has a higher chance of appearing on your feed. It's like the bread aisle at the supermarket – you always get the freshest loaf!



Taming the Social Media Algorithms

Now that you've understood the basic mechanism behind these algorithms, here are a few tips to make the most out of your social media presence:

  1. Post Regularly: Consistency is key. Posting regularly will improve your affinity with your audience and increase your chances of appearing on their feeds.

  2. Engage with Your Audience: The more you interact with your audience (through comments, likes, etc.), the better. It not only increases your affinity score but also encourages more engagement from your audience.

  3. Leverage Trending Topics: Jumping on the bandwagon of trending topics will give your posts a higher chance of being seen.



Social Media Algorithm


And there you go! You're now equipped with a basic understanding of how social media algorithms work and some cool tips to boost your online presence. Remember, it's not about beating the algorithm; it's about working with it to create meaningful connections.

Happy social media surfing, folks!

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